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Unlocking market potential: Probiotic use in poultry in the EU

Unlocking market potential: Probiotic use in poultry in the EU

News   •   Jun 13, 2016 10:00 GMT

With proven performance, economic and welfare benefits, probiotics have major market potential in the European poultry industry. But in a recent article in International Poultry Production, Chr. Hansen poultry consultant Alfred Blanch wrote that to realize this potential, it is first necessary to understand the unique challenges facing the poultry and probiotic sectors in the EU.